Good Bugs

Good Bugs is a design strategy that aims to solve the problem that people will face in a few decades ie. the lack of organic proteins.

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As a result a new line of meals for the supermarkets was designed. Our users were divided in three groups: beginners (not familiar with insects as a meal); advanced (people who got used to the idea of eating insects) and experts (people ready to cook raw insects on their own).

Packaging for beginners with a small hole on the top would contain a cooked meal where insects are mixed with other ingredients and are not so evident, a packaging for advanced users with a bigger hole contains insects that have to be mixed, but are already cooked and the third package for experts would be composed of ingredients and raw insects to cook.

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