Molinari Pocket

Molinari Pocket is a line extension strategy for a well-known italian brand of sambuca. It was thought as a new experience for a young target instead of a classical after meal drink of the elderly.

You can take Molinari Pocket wherever you want and share it with the others like the experiences you are sharing together. Molinari Pocket aims to attract those who is not yet familiar with Sambuca Molinari and those who does not favour its intense taste by mixing sambuca with fruit essences.





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